Mystery Shopper C&A. What you Should Know
C&A is a brand of retail stores throughout Europe dedicated to selling ‘fast fashion’ – Think Primark here in the UK. They are very successful, with stores across Asia and the whole of the US, where they serve the largest markets there.
The brand dates back to 1841. It was founded by brothers Clemens and August Brenninkmeijer as a Dutch textile company. Not before long, the pair were able to expand, and soon were trading through ten stores throughout the Netherlands.
The brand did operate in the UK for a number of years until it’s unfortunate demise in 2000 where all the stores were closed down. Fortunately, if you are based in another European country, chances are that Mystery Shopper C&A opportunities will be available.
What to Expect with Mystery Shopper C&A
There are a number of things you’d be expected to monitor in C&A, just as you would with a mystery shop at another retailer. Just some of the tasks you might be asked to carry out include:
- Interacting with a sales assistant to test their customer-facing skills and see how long it takes them to acknowledge you and offer help
- Seeing how well the associate establishes your requirements and attempts to upsell items
- Try on garments in changing rooms. Make sure to know your sizes!
- Purchase and possibly return an item and monitor how efficient and easy this is to do
- Making sure that the assistant takes your email address. Checking they sign you up for a membership card at the till
- Monitoring how well the sales assistant is able to talk to multiple customers and multi-task in the store
Throughout your visit for Mystery Shopper C&A, you will need to keep an eye on the name of the associate you are interacting with. If this isn’t possible, you’ll need to note down a description so that they can be identified later.