Mystery Shopper How It Works
One of the most frequent questions I am asked is what this mystery shopping this is all about. Mystery shopper how it works is the first thing people ask when I talk to them about this whole thing. So, without further ado, we’ll go step by step through mystery shopper how it works.
What Is It For?
Great start. Companies out there recruit people, train them and then expect these people to carry out a job. And the expectation is that they carry this out week after week, month after month, year after year.
To monitor this effectively, mystery shopping programmes are devised. They send in people just like you and me to carry out a shop and answer some questions about what we saw. These could be questions like –
- Was the shop clean and tidy?
- Were you greeted/did someone make eye contact as you walked through the door?
- Were the toilets clean and smell fresh?
And all of these questions are well and good. But I like to think of this as simply background music. All of these things can be managed by, well, a manager. What a mystery shopper measures in value is quite different. Let’s take a look.
This is where differences happen. Mystery shopper how it works (or how it should work) includes what difference employees make.
This is where you as a mystery shopper will be asking different questions to the above. Take away the background music and you have the important parts to a business, such as –
- Did the employee upsell an additional item or items?
- Were you asked for your loyalty card?
- Would you return to the store? Why?
These kind of questions start to measure the financial viability of a business, how it makes money, etc. How it works is that mystery shoppers can give feedback on how likely they are to come back and spend. They also give feedback on how much they spend or would have spent there and then.
Making more out of each customer is a classic way for retailers to make extra cash without extra effort.
Mystery Shopper How It Works For You
And all of this comes back to you. If you want to make money as a mystery shopper, then you can become part of this jigsaw.
To get started, you will need to sign up for a mystery shopping company. They are the ones who hold the key to earning cash here. These companies will have an application process. They aren’t overly difficult, but you do need to think about your answers.
For the first time mystery shopper, don’t look any further than Market Force. They have a good range of assignments and the fees are consistent too.
Once you are part of the team, check the websites of mystery shopping companies regularly. They always have new assignments available. When you’ve got the one you want, go for it!!
If you have any questions at all about mystery shopping then drop us a line. We’re always here to help!